Magazine article Marketing

Video Vision

Magazine article Marketing

Video Vision

Article excerpt

VIDEO VISION

Michael Stevens describes a technology that is flexible, dynamic and fresh

Videowalls -- blocks of interlinked TV screens -- emerged as a solution to the need to create large screen images when video projectors were a shadow of their current brilliance. Although they have now lost some of their former popularity for conferences, their continued development, with more sophisticated control technology, better monitors and almost seamless rear projection video units, still make the videowall a first choice for many applications.

Ironically, their versatility may be one reason why they are being used less at conferences. "Videowalls are at their best when you are manipulating the images across different screens," says Martin Pentony-Woolwich, a director of Spectrum Communications. "But different images on each screen in a large conference would be the same as having 500 people peering at a 27-inch monitor."

Tony Hills, creative director at The Marketing and Communications Business (MCB), is an advocate of state-of-the-art videowalls. When the company staged a conference for supermarket chain Asda, there were three very different objectives: to launch the new George Davies clothing range, welcome the Gateway stores to the group, and announce the new corporate strategy. …

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