Magazine article Marketing

Sea Change for Ark

Magazine article Marketing

Sea Change for Ark

Article excerpt

Sea change for Ark

As anyone who ever went to Sunday School will know, the point about the story of Noah's Ark is that the people and animals who joined Noah were saved and those who shunned the Ark were drowned.

Sadly, this hasn't been the case so far for the motley crew of environmentalists and celebrities who took the Ark name to launch their own environmental group last year. Ark has hit stormy seas and gained much poor publicity, along with criticism from established environmental groups. Founder and managing director Bryn Jones walked the plank in circumstances which left a bitter taste in the mouth of crew members.

But all that looks like changing, because Ark has appointed a new captain, who, unlike Bryn Jones, will not become a figurehead and has commercial experience.

Ark's new skipper, Greg Jephcott, comes from classic marketing stock. Born in Hull, he spent 14 years learning the ropes at Reckitt and Colman, followed by a stint with a carpet accessories firm and a marketing directorship at Courage's wine and spirits division. He ended up with five years as managing director of sales and marketing consultancy The Miles Group.

Jephcott's Green credentials are much more subtle, to say the least. …

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