Magazine article Book

Image Control: Two Biographers Search for Rupert Murdoch. (at Work)

Magazine article Book

Image Control: Two Biographers Search for Rupert Murdoch. (at Work)

Article excerpt

MUCH MORE PRIVATE THAN RICHARD BRANSON OR TED Turner--media barons who often find themselves in the limelight--News Corporation CEO and tabloid king Rupert Murdoch is a communications tycoon of the old school, a throwback to the days of William Randolph Hearst. As the man behind Homer Simpson, Bill O'Reilly, the New York Post, 20th Century Fox, HarperCollins, TV Guide and American Idol, his influence on entertainment and news is nearly impossible to escape, but he keeps a low public profile and runs his $15 billion empire from behind a dizzyingly complex web of businesses and holding companies that render him even more elusive.

Two Books, one new to America and one still being written, attempt to penetrate that web. But their writers approached the task quite differently.

Neil Chenoweth, author of Rupert Murdoch: The Untold Story of the World's Greatest Media Wizard (previously published in Australia and the U.K. as Virtual Murdoch) and a senior writer for the Australian Financial Review, views his subject from the angle he knows best: money. Chenoweth spent twelve years following News Corp's financial trafis in an attempt to "take all the little bits of the puzzle that journalists around the world get to work on and put them together to form a picture that is quite different from the parts." Along the way Chenoweth picked up stories of spying, wiretapping and even how a key News Corp division was being run by a fugitive. …

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