Magazine article Book

Sound bite.(Interview)

Magazine article Book

Sound bite.(Interview)

Article excerpt

BOOK How did The Bulgari Connection come about? Did you have the idea, or did Bulgari come to you?

WELDON Bulgari came to me. I think one of the board members is a fan. Some companies ask writers to write histories of their company. This company asked me to write a novel about their company, which was to be given away free at a celebratory dinner at their new store.... Once it was written, it was, in fact, a perfectly viable novel. So I gave it to my publishers and they published it and really thought no more about it until the most unholy row broke out. I had "sold out" the good name of literature where I thought I had just done a nice job.

BOOK Why do you think you took so much flak for the novel?

WELDON Well, it was seen as a product placement novel, which actually it wasn't.... Most of the problem started before anybody had read it, except the 750 people who'd been given it for free but who weren't great book readers because they wear jewelry and spend their time thinking about what they look like rather than what's in their head. …

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