Magazine article Marketing

MARKETING MIX: Pen Portrait - Jon Ingall, Archibald Ingall Stretton

Magazine article Marketing

MARKETING MIX: Pen Portrait - Jon Ingall, Archibald Ingall Stretton

Article excerpt

Jon Ingall is a managing partner of Archibald Ingall Stretton. He was responsible for the development and management of Tesco Clubcard. AIS clients include Skoda, Virgin Net, Seeboard and BMW.

This is a bright spark and is modest with it. Look at his little personal pronoun - it is the least emphasised thing on the page.

Nothing much escapes this chap's notice. His strong preference is to deal with details, facts, understatement and reality. Try spinning him a yarn or (worse still) distorting facts and you will soon find out what I mean.

He is not afraid of the public arena, but tends only to enter it when he has a particular end in mind (rather than as an opportunity to show himself off). We all enjoy attention (some of the time), but this writer certainly has no need for attention and so is highly unlikely to go out of his way to court it.

His attention to detail is so intense he reminds me of an (accurate) accountant or (a good) program analyst. …

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