Magazine article University Business

E-Mailing `the Word': HS Seniors' New `E' Acceptances Can Be Problematic. (Update)

Magazine article University Business

E-Mailing `the Word': HS Seniors' New `E' Acceptances Can Be Problematic. (Update)

Article excerpt

Blame it on anthrax, if you will. More and more admissions officers are now sending e-mail acceptance messages to eager applicants. E-mail isn't replacing traditional mail, mind you, but schools are using it to get the initial information to students, according to comments recently made by admissions professionals in an online discussion hosted by AACRAO--the American Association of Collegiate Registrars and Admissions Officers (www.aacrao.org).

"We want to provide feedback to students as quickly as possible," explained Barbara Martin, assistant director of Admissions for Fort Lewis College (Durango, CO). She stressed that the switch to e-mail was simply a courtesy to students planning their futures: Schools are now sensitive to that fact that mail delays--anthrax-related or otherwise--could cause serious problems for college applicants' time-sensitive decision-making processes. The Oregon Institute of Technology echoed this sentiment.

"We want to ease any stress applicants might be experiencing, and are trying to build relationships with students, prior to enrollment," remarked Palmer Muntz, the Institute's director of Admissions, who noted that e-mail admission messages were added to the school's notification process a full year before anthrax-tainted mail appeared. …

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