Magazine article Marketing

MARKETING MIX: Pen Portrait - Geoff Percy, Accantia Health & Beauty

Magazine article Marketing

MARKETING MIX: Pen Portrait - Geoff Percy, Accantia Health & Beauty

Article excerpt

Geoff Percy, chief executive at Accantia Health & Beauty, started at Smith & Nephew, then spent three years at Neutrogena. He rejoined S&N in 1993 as marketing and sales director, becoming managing director of S&N Consumer Products in 1999.

All writing is a compromise between the speed a writer can think and the slowness of their writing hand, a fact that is nicely illustrated here.

This writer thinks very quickly, his hand travelling at breakneck speed as it tries to keep up with his brain. He has evolved a sort of shorthand that, combined with his elongated word endings, reveals someone who goes at things like a rat up a drainpipe but doesn't finish something until he is entirely satisfied with it.

Those distinctive lower loops that pull to the right reveal that this writer is extremely goal-oriented and chooses to invest a very high degree of energy into work-related matters.

Such lower loops are almost invariably the handiwork of highly prolific individuals. …

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