Magazine article Marketing

2002 Ipa Effectiveness Awards: Gold Award - Effectiveness Agency of the Year below Pounds 100m - Bartle Bogle Hegarty. Sponsored by Financial Times

Magazine article Marketing

2002 Ipa Effectiveness Awards: Gold Award - Effectiveness Agency of the Year below Pounds 100m - Bartle Bogle Hegarty. Sponsored by Financial Times

Article excerpt

Bartle Bogle Hegarty (BBH) not only picked up the Grand Prix but it also landed a host of other prizes, including best international and best new client, making it Effectiveness Agency of the Year with billings under pounds 100m.

Under the new scoring system for the Effectiveness Agency award, its Barnardo's entry (pictured top right) picked up six points for its gold award, a further three points for winning the Grand Prix, as well as a further point for landing the Best New Client prize.

The paper was highly praised as a 'true example of where an idea can transform an organisation both externally and internally', and the agency's work has helped the charity recruit a new generation of committed givers.

BBH was also lauded as the winner of the international category, garnering an extra point to add to the four it picked up for the silver award. Its work for Unilever brand Olivio/ Bertolli (pictured above) managed to cut through northern Europe's different dietary cultures to identify a common desire in four markets. …

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