Magazine article Marketing

Trinity Mirror Hires IPC Media's Bailey

Magazine article Marketing

Trinity Mirror Hires IPC Media's Bailey

Article excerpt

The industry has reacted with surprise to the appointment of IPC Media chief executive Sly Bailey as chief executive of Trinity Mirror, one of the biggest jobs in UK media.

Bailey joins Trinity Mirror on February 3 to succeed Philip Graf, who announced his departure in September.

As Starcom Motive network services director Duncan Sillence put it: 'She is moving to a completely different set of businesses - newspapers are the fastest-moving consumer goods. She won't have the luxury of weekly or monthly deadlines.'

There is also the question of how Bailey will get on with Piers Morgan, the maverick editor of The Daily Mirror, who enjoyed Graf's support.

But Media Audits global account director Martin Sambrook said the appointment shows how keen Trinity Mirror is to tap into Bailey's experience in running a diverse portfolio. He points out that there is a good precedent of a top magazine executive transferring successfully to papers - Richard Desmond at Express Newspapers. …

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