Magazine article Marketing

Camelot Hires ITN Chief to Boost Public Support

Magazine article Marketing

Camelot Hires ITN Chief to Boost Public Support

Article excerpt

Camelot has poached ITN public affairs chief Mark Gallagher to restore the National Lottery's battered image following the worst set of sales figures in the game's history.

Gallagher will be taking on the newly created role of director of corporate affairs after four-and-a-half years as a member of ITN's senior management team.

He is likely to work closely with commercial director Phil Smith and marketing chief Jo Kenrick on improving Camelot's image. Although he will take on some of the responsibilities of Andrew Jones, the departing public affairs chief, Gallagher will have a more senior role.

Corporate PR is a crucial department for Camelot, but in the past it has seen several casualties. Sue Slipman, head of external affairs, was made redundant in a jobs cull by the Lottery operator in September, while David Rigg, one of the Lottery's founding directors, resigned in 1997 in the wake of a scandal over 'fat-cat' pay.

Gallagher's appointment comes at a critical time for Camelot, which needs to demonstrate a revival in the Lottery's fortunes if it is to hold on to the licence when it next comes up for renewal in 2007. …

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