Magazine article Marketing

MARKETING MIX: Pen Portrait - Seamus O'Farrell, Soul Advertising

Magazine article Marketing

MARKETING MIX: Pen Portrait - Seamus O'Farrell, Soul Advertising

Article excerpt

Seamus O'Farrell is managing partner at Soul Advertising. His career saw him join Collet Dickenson Pearce in 1987 then move to BBDO. He joined Bartle Bogle Hegarty in 1998 as group business director before finally turning to Soul.

Here we have a clever, funny, creative wordsmith if ever I saw one.

Writing content is not really taken into consideration when assessing writing as it could be copied or even written to deceive. In this case, it is interesting that he refers to being ruffled and frustrated . But he has a rather calm personality. A spot of creative writing perhaps?

Another interesting feature is the difference in slant between his personal pronoun 'I' (left/vertical) and the rest of his writing (rightward). This is frequently found in the scribings of folk who take a greater interest in other people that themselves. As far as others are concerned, this writer's antennae are normally set to 'high alert'. He really doesn't miss much.

He is able to survey a situation objectively and so reach the most workable solution. …

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