Magazine article Reason

A Challenge to Parents Who Would Never Dream of Buying Insurance Online: Have Nearly Two Decades of Dogged Determination and Relentless Attention to Detail Now Produced the Perfect Insurance Web Site? (Insure.Com)

Magazine article Reason

A Challenge to Parents Who Would Never Dream of Buying Insurance Online: Have Nearly Two Decades of Dogged Determination and Relentless Attention to Detail Now Produced the Perfect Insurance Web Site? (Insure.Com)

Article excerpt

Let's face it. We know dozens of friends who would never consider buying insurance online. Is their wait for the perfect insurance Web site now over? Consider these facts:

1. Insurance markets are in a chaotic state. While life insurance premiums are down, auto, health and home insurance prices are going up, up, up. So it's comforting to know that at Insure.com you can get instant quotes from over 300 leading companies. Having access to the largest selection of instant insurance quotes adds up to one obvious benefit for you: saving money.

2. Here's how confident we are that you'll save money. At Insure.com, you'll view the lowest insurance prices available or we'll overnight you a $500 cash reward. Period. No questions asked.

3. Our information is accurate. We make over 5,000 updates each day, which means that all of our rate quotes are up-to-the-day accurate. So accurate, in fact, that we'll overnight $500 to anybody who can show us a rate quote error.

4. For most people, buying insurance has always been a bit confusing. At Insure.com were experts at simplifying things.

5. Our salaried insurance counselors will give you cautious, thoughtful, unbiased advice on all matters of insurance whenever you ask. But you have to ask because we'll never call you. How's that for being low-key? And wouldn't you know it. The place with the most quotes promises to never call you. That is, of course, unless we are returning your call. Go ahead. Give us a ring at 1-800-556-9393 and see what respect for the customer is all about in insurance. …

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