Magazine article Marketing

Marketing Breaks the Big Industry Stories of 2002

Magazine article Marketing

Marketing Breaks the Big Industry Stories of 2002

Article excerpt

The launch of Nectar, Hutchison's 3 brand name, and the end of Vizzavi were some of the biggest marketing business stories of 2002. Here's a reminder of some of our exclusives.

Nectar was one of the year's most important new brands. In January, it emerged that Air Miles founder Keith Mills was to launch a rival loyalty scheme, and had signed up Sainsbury's after it lost Air Miles to Tesco.

In June, the Nectar brand name was revealed.

As one brand was born, another had its swansong. In April, we reported that Vizzavi was to be scrapped. In October, Vodafone admitted it was axing the brand and replaced it with Vodafone Live.

Consignia was the subject of a number of the year's big business stories.

After much speculation about its name, the beleaguered group's new moniker - the Royal Mail Group - was confirmed in May. Similarly, the name of Hutchison's 3G mobile service had been a closely guarded secret until July, when the story broke that it was to be called '3'. …

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