Magazine article Marketing

MARKETING MIX: Marketers List Soon-to-Be-Broken Resolutions

Magazine article Marketing

MARKETING MIX: Marketers List Soon-to-Be-Broken Resolutions

Article excerpt

It's January, the country's in a post-festive stupor and here at Mix, we're frantically trying to keep our New Year's resolutions. We sampled some of the industry's movers and shakers for their own personal and professional promises for the year ahead.

Jim Hytner, ITV marketing and commercial director: 'To stop mentioning Man United in every article I write or presentation I give. It's boring, apparently. Also, I'll stop moaning about the BBC. They can put EastEnders on seven days a week and buy Lord of The Rings for pounds 50m as far as I'm concerned. I'm through with it. I've got other things to worry about, like whether Fergie realises Laurent Blanc couldn't outrun a baboon.'

Fiona McAnena, chief executive, Mediaedge:cia: 'I will strive to achieve the perfect balance between the conflicting work-life priorities of setting new standards in delivering jargon-free media-neutral strategic cost-effective creative solutions and getting home in time to bath the kids. I will not do that 'mwah-mwah' thing with people I don't know, even if we did once meet at an awards do.

Advice welcome - should I cut down gradually or go cold-turkey from a 20 air-kisses a day habit?'

Simon Waugh, group marketing director, Centrica: 'People know I'm the biggest slob in the world, so mine is to replicate Paula Radcliffe's fitness regime. …

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