Magazine article Marketing

MARKETING MIX: Pen Portrait - Chris Boyd, Audit Bureau of Circulations

Magazine article Marketing

MARKETING MIX: Pen Portrait - Chris Boyd, Audit Bureau of Circulations

Article excerpt

Chris Boyd is chief executive of the Audit Bureau of Circulations. He was a board director at IPC before joining ABC in 2000. ABC provides the media industry with an independent currency on which to trade.

Oh my ... what enormous lower loops. Such a feature in the lower zone of writing (otherwise known as the erogenous zone) gives some fascinating insight to the writer's personality. The overall loopiness of his writing indicates that this writer has an especially active sense of humour ... which is probably just as well.

Here we have a fast-thinking, talkative individual who is endowed with more than his fair share of energy. His energies build up again as soon as they are released, which means he requires ongoing challenges and many outlets to release all that capability.

This is someone who enjoys making things happen and I only hope he has a team of like-minded people to whom to delegate. This writer not only knows about planning ahead but is also well able to take advantage of circumstances (thinks on his feet). …

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