Magazine article Marketing

Burger King Promotes Kiwi to Top UK Position

Magazine article Marketing

Burger King Promotes Kiwi to Top UK Position

Article excerpt

Burger King UK has moved Paul Reynish to be its head marketer in the wake of Anna Joseph's sudden resignation at the end of last year.

Reynish, 35, a New Zealander, has worked for the fast food chain for seven years, mainly in New Zealand and Australia, where he was most recently head of marketing.

He joined the UK team Two months ago as senior marketing manager and has now been promoted to head of marketing, with all members of the UK marketing team reporting directly to him.

Reynish will report to Andre Lacroix, general manager for UK and Ireland and president of Burger King International.

He takes up the role as Burger King faces a new era following its acquisition by a consortium of venture capitalists in December. The sale by former parent Diageo to Texas Pacific Group, Bain Capital and the venture arm of Goldman Sachs followed a protracted takeover process.

The final price was pounds 945m, around a third less than the original one considered by the two parties and reflects the troubled state of the fast food market, in which both Burger King and McDonald's are struggling to maintain profits. …

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