Magazine article Marketing

OPINION: What the BBC Wants, It Will Get from the Generous Government

Magazine article Marketing

OPINION: What the BBC Wants, It Will Get from the Generous Government

Article excerpt

The BBC will have a prosperous start to the New Year with the announcement that it has been given permission to launch an online digital curriculum.

It may seem like a rather obscure matter, but the issue has united educational publishers in anger in a way that nothing else has before. They fear that the BBC is being allowed to get a vice-like grip on another section of the market in a way that could greatly disadvantage them.It will only become clear when the fine print is published whether the attached conditions will lead to grumpy acceptance or a case on illegal state aids.

So far the government has granted the BBC every service it has asked for. There have been delays, threats and conditions, but in the end the complaints of the private sector have counted for little and the BBC has got everything it wants. Not only have there been five new radio stations, but BBC News 24, BBC Three and BBC Four.

It is more than possible to make a case for each of the individual services - and the BBC has. But it is surely a remarkable thing that the Corporation should have been so remarkably precise that it correctly identified, without a single error, so many areas that so obviously needed a new BBC service.

What sort of BBC service is it exactly that the government would actually turn down: an EastEnders channel or house and garden makeovers for beginners?

The slightly odd thing about all of this is that the BBC chairman Gavyn Davies is far from happy about all of this. He would like much greater freedom. …

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