Magazine article Marketing

MARKETING MIX: Pen Portrait - Peter Kerr, MRM Promotional Services and Teledynamics

Magazine article Marketing

MARKETING MIX: Pen Portrait - Peter Kerr, MRM Promotional Services and Teledynamics

Article excerpt

Peter Kerr is managing director and chairman of MRM Promotional Services and Teledynamics, both part of the Taylor Nelson Sofres group. He is also vice-chairman of the Institute of Sales Promotion.

Creative, detail conscious, fastidious and funny. The pressure of this writing is very interesting as it is remarkably even, indicating among other things that this writer is able to maintain a high degree of self-control. There are many 'designer' features in this writing that were not taught ...a pointer to his well-honed aesthetic sense.

Not only is he likely to have writing ability but also an eye for line, colour and display ...this is the chap to know whether a tableau is going to work.

He confined his writing sample to the top third of the page ...in other words he did what he was asked to do and then stopped, rather obviously having better things to do than waste words on yours truly.

Describing words include decisive, demonstrative and direct. …

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