Magazine article Business Asia

The New Form of Marketing. (Recruitment)

Magazine article Business Asia

The New Form of Marketing. (Recruitment)

Article excerpt

Companies are generally starting to discover that the simple action of advertising a vacancy in the newspaper is no longer adequate means for successful recruitment. The process of waiting for a response, short-listing candidates and appointing an individual is both a timely exercise and is not delivering the results the company desires. Companies that wish to stay in business and expand have to explore different alternatives when it comes to recruitment to remain competitive and achieve their overall company objectives.

Human Resource (HR) Marketing is a new term that is beginning to be used by many companies. Top level executives are starting to realise how important it is to positively market the company brand both internally to current employees and externally to potential candidates. Making your company more marketable in a recruitment sense means you will be able to attract higher quality applicants who will aspire to be a part of the organisation, which will ultimately affect your bottom line.

Developing an HR marketing strategy is not a difficult task but needs to encompass the expertise from across a range of functions within the company. Initially, HR will take the lead, but marketing, public relations, legal, accounting, and senior management also have a vital role to play in designing a practical and workable solution that not only will increase the company's profile but will minimise risk to the organisation and boost profitability. …

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