Magazine article Marketing

Boots Names Marketer as Board-Level Job Goes

Magazine article Marketing

Boots Names Marketer as Board-Level Job Goes

Article excerpt

Boots has become the latest high-street retailer to downgrade the status of its top marketer after handing the brand's reins to former Procter & Gamble and Masterfoods marketer Ann Francke.

The company, which is currently undertaking a comprehensive review of its business and searching for a new chief executive to replace Steve Russell later this year, has ousted Barry Clare, its board director with responsibility for strategic marketing and development. An 11-year Boots veteran, Clare had been in the role for just four months.

While acknowledging the contribution Clare made, the company said it now required 'different skills' to take forward its marketing function.

Francke, who has also held a number of senior roles at P&G, including general manager for health and beauty care, cosmetics and skincare, joins Boots next month as director of strategic marketing seven months after leaving Masterfoods, where she was vice-president for petcare marketing, Europe.

Francke will not have a seat on the main board, but will have a presence on the company's executive committee. …

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