Magazine article Marketing

MARKETING MIX: Pen Portrait - Omaid Hiwaizi, HHM

Magazine article Marketing

MARKETING MIX: Pen Portrait - Omaid Hiwaizi, HHM

Article excerpt

Omaid Hiwaizi is a partner at HHM, the marketing communications agency. He spent five years of his stint at the agency as creative director. He was also previously art editor at iD magazine.

The way this writing fills the entire page tells me that the writer is not backward in coming forward.

I think I can safely say that he didn't work at trying to impress me with his scribing - what he actually did was big, bold and very relaxed, which I strongly suspect reflects his attitude to providing me with a writing sample.

I had real difficulty tracing this writing, which made me wonder just how he held his pen.

This guy is bright, gets fiercely involved with what he does and (most importantly) has an attitude not so much of rebellion, as quite simply being true to himself and what he believes in. Describing words include: opinionated, spontaneous, unfettered and individualistic.

Something I cannot allow to slip by without comment is his erratic right margin. …

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