Magazine article Marketing
MEDIA: Canary Wharf Group Drops Conde Nast Mag
FTSE 100 property company Canary Wharf Group has axed Canary, its glossy magazine aimed at people who live and work at Canary Wharf, claiming the title has achieved its purpose.
Canary was launched in March 2000 as a quarterly title aimed at promoting the area and events taking place there, as well as the shops, hotels and restaurants to the local community of residents and business people.
Published by Conde Nast, the title, which had a print run of 60,000, was positioned at the premium end of the market and featured advertisers such as Ralph Lauren, Hugo Boss, Mont Blanc Press and Vision Express.
It was distributed free in dumpbins and was also delivered direct to companies based in Canary Wharf, as well as being available to subscribers to Conde Nast title House & Garden. The title is being axed after three years and 12 issues.
A spokeswoman for Canary Wharf Group said that Canary had been launched to promote the retail element of Canary Wharf to local residents and that this had now been achieved, with a 'high footfall' to shops and malls. …