Magazine article Marketing

OPINION: Plotting the Links in a Chain of Corporate Conspiracy Theories

Magazine article Marketing

OPINION: Plotting the Links in a Chain of Corporate Conspiracy Theories

Article excerpt

The media comes up with the best conspiracy theories - rumours effortlessly linking every vacancy and potential candidate. The latest imaginative paper-chain involves new Sky supremo Dawn Airey and long-serving Sky advertising chief Peter Shea.

Shea steps down to become a consultant and represent BSkyB on various trade bodies. There is only one possible explanation. Airey kicks Shea upstairs because she wants a space for Nick Milligan, her man from Channel 5, now known as Five. And what more obvious thing than getting Milligan in place at Sky before Rupert Murdoch's inevitable swoop on Five sometime after the third reading of the Communications Bill?

No, goes the official line. Shea has been dreaming for ages in his bath about the prospect of giving up his job and becoming a consultant. His dreams were presumably similar to Sun editor David Yelland's ambitions to move into media management before selflessly making way for Rebekah Wade.

Anyway Milligan, the acting chief executive of Five, can't be on his way to Sky, because there's a 'no-poach' agreement - and besides, Mark Chippendale already got the Sky sales job.

So maybe the rumours are all about boosting Milligan's chances of getting the top job at Five? Maybe. But there is a strong contrary rumour that neither Milligan nor Five programme director Kevin Lygo actually want the job. This seems extraordinary, but if it is true then they would have a keen interest in who does get the position. …

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