Magazine article Marketing

Jordan F1 Team to Race without a Title Sponsor

Magazine article Marketing

Jordan F1 Team to Race without a Title Sponsor

Article excerpt

The Jordan Formula One team is set to compete in the World Championship without a title backer for the first time in eight years following the withdrawal of last season's pounds 20m sponsor DHL.

Underlining the difficult sponsorship climate facing many F1 teams, the UK outfit is understood to be in negotiations with three potential backers, but with a view to signing a deal for 2004 rather than the forthcoming season.

Jordan head of marketing Mark Gallagher said that the team's funding was already secure for the 2003 season following recent rule changes by motorsport authorities which cut the amount of technological aids permitted, making the team cheaper to run.

F1 chiefs hope the rule changes will allow smaller teams to become more competitive and, allied to changes to the sport's Grand Prix qualifying format, make for a more exciting spectacle for TV viewers.

The changes follow criticisms last year about the overwhelming dominance of Michael Schumacher and the Ferrari team, which led to a steep fall in viewing figures in the second half of the season. …

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