Magazine article Marketing

CAREERS: Company CV - Toyota

Magazine article Marketing

CAREERS: Company CV - Toyota

Article excerpt

Toyota (GB) is a wholly owned subsidiary of the Japanese Toyota Motor Corporation, Japan's biggest automotive manufacturer and the world's third-biggest car maker.

Toyota (GB) was established in 1965. It handles the marketing and distribution from its five operating locations in the UK and has a network of 220 independent dealers, comprising sole traders, small groups and plcs.

Toyota's core business is automotive manufacturing and distribution.

Last month, Paul Philpott took over the role of UK commercial director at the motor company. He takes charge of the firm's marketing communications, press and public affairs, replacing Mike Moran, who left the company to take up the new role of worldwide marketing and strategy director at Thames Water, the UK's third-biggest water firm.

In March 2002, Toyota launched a pounds 5m advertising campaign for the Celica.

The campaign was created by Saatchi & Saatchi and ran on terrestrial and satellite TV until the end of August 2002.

In April 2002, Toyota released its 'Global Vision' paper, stating that the company aimed to increase its global market share to 15% by 2010, which, if achieved, would see Toyota challenge General Motors as the world's biggest car company.

June 2002 saw Toyota reveal plans to increase component sourcing inside the 'eurozone' to help reverse European losses. The decision formed part of Toyota's plan to break even in Europe by 2003, with a longer-term target of a 5% return in sales.

In August 2002, Toyota launched an interactive TV ad campaign to drive sales of the new Corolla model. …

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