Magazine article Editor & Publisher

Going in Sarasota Style

Magazine article Editor & Publisher

Going in Sarasota Style

Article excerpt

'HERALD-TRIBUNE' HQ A DOWNTOWN DRIVER

New York Times Co. daily's new digs could be completed in 2005

The Sarasota Herald-Tribune will help spearhead downtown redevelopment when it relocates its headquarters to Main Street from its Tamiami Trail site on the Florida Gulf Coast city's southern outskirts. The New York Times Co. newspaper, established in 1925, plans to spend $12 million to build a three-story structure on a 3.3-acre site valued at more than $5.6 million. Publisher Diane McFarlin said the paper, with 12-month-average daily circulation of 106,077, expects to close the purchase of the land by early spring.

To be completed in 2005, the building will sit at an angle to the street to preserve the site's oak trees. It will have a public outdoor plaza, a glass portico, and a crenulated roof that the paper described as "origamilike."

The paper quoted McFarlin describing the design as making "a distinctive architectural statement without being garish" and that management "felt it should celebrate the architectural history of Sarasota, not the architectural history of Europe." With its wide overhangs and "open, airy feel," she told E&P, the building will reflect the Sarasota School of architecture, associated with Ralph Twitchell and Paul Rudolph, rather than the Mediterranean influence that prevailed there early last century.

To rise 60 feet above a lot for 250 vehicles (with 60 or more ground- level spaces under the raised building), the structure will house newspaper and Web-site offices and the company's TV station.

Calling her newspaper a pioneer in zoning editions during the 1960s and the country's first daily with its own 24-hour cable-TV news station, McFarlin said the Herald-Tribune also wanted to be forward-thinking in its building's design.

One newsroom reports for print, Web, and TV. The paper, said Production Director David Harvey, is looking for an ad-graphics front end now and a classified system next year, but "nothing directly tied" to the new building. All existing systems will be moved. Wiring and work processes will benefit, said Harvey, owing to built-in cable races and better personnel adjacencies. All 13 Times Co. papers in the Southeast have begun using SaxoTech's Publicus Web-publishing system. On the TV side, there has been talk of timing a systems upgrade to the move, according to Electronic Media Manager Lou Ferrara. …

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