Magazine article Editor & Publisher

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Magazine article Editor & Publisher

Sunday Services

Article excerpt

Albuquerque sees a return

Two years after Parade dumped the Albuquerque (N.M.) Journal rather than share a market with chief rival USA Weekend, the magazine is back in the Sunday paper. But will the Journal have to choose between Parade and its two other supplements?

Parade's return was based on an agreement with the Journal that it wouldn't renew its distribution contract with Weekend when it expires in September 2004 -- an arrangement Parade has made in other markets, Parade Publisher Jack Griffin said. Parade also expects the Journal to drop American Profile, a rural-oriented supplement that's carried on Tuesday, when that contracts ends in December 2004.

Brian Fantl, general manager of the Albuquerque Publishing Co., the business arm of the Journal and its joint-operating-agreement (JOA) partner, The Albuquerque Tribune, denied that was the agreement, though. "I can't confirm that that's a fact," he said. Stephen Duggan, Profile chief operating officer, said Parade's stance is "inconsistent with our understanding from [Journal] management." Weekend management didn't return calls by E&P's deadline.

Ask what led to Parade's return, and you'll also get two stories. Parade, owned by Advance Publications, canceled its nearly 50-year presence in the Journal in December 2000, four months after the paper began carrying Gannett Co. …

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