Magazine article Marketing

MARKETING MIX: Pen Portrait - Paul Jackson - Ogilvy & Mather

Magazine article Marketing

MARKETING MIX: Pen Portrait - Paul Jackson - Ogilvy & Mather

Article excerpt

Paul Jackson, chief executive of Ogilvy & Mather, started his advertising career at Saatchi & Saatchi. He is now in his second spell at O&M. He rejoined in July 1999 specifically to work on the Ford of Europe account.

Pressure of writing is similar to emphasis in speech and also a physical manifestation indicating how much energy this writer has at his disposal.This is written with very heavy pressure - indicating that he knows how to make an impression.

This writer can inspire and motivate others to join in with his planned pursuits. Size of writing is akin to volume in speech - and this writing is loud. There is a larger-than-life aspect to this personality. He is bold and optimistic. Combine the pressure and large size with those big lower loops and here we have some one who is utterly determined to see through whatever he begins.

His distinct writing style caused me to wonder just where he learned to write. It is safe to say that no one was taught to write like this. …

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