Magazine article Marketing

Profit-Rich TV-Am Brushes Aside Satellite Threat to Ad Revenue

Magazine article Marketing

Profit-Rich TV-Am Brushes Aside Satellite Threat to Ad Revenue

Article excerpt

Profit-rich TV-am brushes aside satellite threat to ad revenue

TV-am's managing director designate Tony Vickers is dismissing claims that the newly merged British Sky Broadcasting (BSkyB) will devastate his station's share of national ad revenues.

Vickers was bumped up one slot from sales controller last week when TV-am chairman Ian Irvine moved to BSkyB. He is their apparent to the chief excecutive post should TV-am retain its TV franchise in 1992.

He says: "We are in a very good position compared to the other ITV companies. In the past year we have made more money than the rest of the network put together."

Vickers' claims come as the latest Marketing Forum survey shows 60% of marketers are now more likely to place ads with BSkyB.

The threat to TV-am is caused by its heavy reliance on marketing to housewives through a children's television audience. Clint Easthorpe, head of TV buying at Media Buying Services, suggests that such an audience could be severely squeezed by the satellite group now it has more money available for similarly styled programming. …

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