Magazine article Marketing

PR Division Splits from Core

Magazine article Marketing

PR Division Splits from Core

Article excerpt

PR division splits from Core

The Core Group has closed its sponsorship and public relations divisions to concentrate on its ailing sales promotion business. But there are conflicting versions of events surrounding the move.

Marketing revealed in February that the Core Group, which claims its sales promotion division is in the top ten, had lost two key clients and several board directors. Core lost the Daily Telegraph and Allied Breweries, which managing director Alan Smith had described as "the bedrock of our business".

Board directors Mark Zimmer, Mark Healey, Fiona Caulfield, Jenine Nolan and Margaret Burgess all voted with their feet between August and February, leaving Alan Smith and chief executive Ian Clark alone on the board.

Falling profitability in the sales promotion business is thought to have prompted the amputation of Core's public relations and sponsorship arms. PR staff got four week's notice to leave in March. Ian Clark claims Core's PR business is now going to a "separate profit centre" in Baker Street, but Maureen Tuval, director of the Baker Street firm Fisher Communications claims, "We are not part of the Core Group. There is no relationship on paper". Tuval, who left the Core Group in October with Core client Copthorne Hotels to set up her own firm, claims Core and Fisher have simply "cleared the path" for Core to refer its public relations clients to Fisher. …

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