Magazine article Art Business News

L!CENSING 2003 Offers Opportunities for Artists. (Show News)

Magazine article Art Business News

L!CENSING 2003 Offers Opportunities for Artists. (Show News)

Article excerpt

NEW YORK -- The impact of licensing on the business of marketing art and design is more evident than ever at the annual Licensing Show. This year's event, to be held June 10 to 12 at the Jacob K. Javits Convention Center, will showcase classic and innovative design with more than 180 art exhibitors in the Art & Design Licensing Gallery.

"The ability for the individual artists to bring their concepts and vision to a worldwide platform has been one of the driving forces in the tremendous growth of the Art & Design Licensing Gallery at the annual Licensing Show," noted Elizabeth Waiksnis, show manager for L!CENSING 2003 International. "This show continues to be the best place for artists to meet with all categories of consumer product manufacturers, retailers and licensing agents to tap into lucrative royalty deals."

With more than $147 million in royalty revenues, more than $2.5 billion in retail sales over the past year and a 4.2-percent increase in the licensing of art properties, artists and designers have become powerhouses in the licensing industry. Agreements with manufacturers and retailers to produce paper goods, textiles, home furnishings, stationary, giftware and more have given artists the opportunity to bring their concepts and images to a large-scale audience that they would not be able to reach with a single painting. In return, the manufacturers said the original designs add a unique quality to their products.

"Art licensors are relatively small in comparison to the size of other companies in the major licensing categories, such as entertainment, corporate brands and sports," said Charles Riotto, president of the International Licensing Industry Merchandisers' Association (LIMA). "However, despite their size and due in large part to the relative uniqueness of the properties, art licensors command royalty rates that are comparable to major properties in these other larger segments. …

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