Magazine article Marketing

Rank Creates iTV Gaming Service

Magazine article Marketing

Rank Creates iTV Gaming Service

Article excerpt

Rank, the leisure and entertainment group, has hired Agency Republic to promote the launch of Fancy a Flutter, an interactive TV gambling service soon to launch on the Sky Digital platform.

Fancy a Flutter will offer bingo, fruit machines, casino games and virtual horse racing to Sky's seven million households. Launching next month, it will compete with Sky's own soon-to-launch interactive betting operations Jackpot and Vegas.

Punters will be able to place bets of as little as 20p and have winnings paid direct into their bank accounts.

The launch campaign will cover outdoor, press, online and direct marketing, using the tagline 'Have you felt the flutter?' Spend is understood to be more than pounds 1m.

The launch follows the Rank group's acquisition of betting site Blue Square. Rank has also consolidated its media planning and buying account into MediaCom. The agency already held the Blue Square account, seeing off MindShare, which handled media for Rank's existing sites. …

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