Magazine article Marketing

MARKETING MIX: Pen Portrait - David Wethey, Agency Assessments International

Magazine article Marketing

MARKETING MIX: Pen Portrait - David Wethey, Agency Assessments International

Article excerpt

David Wethey is chairman of Agency Assessments International. He has spent 20 years at ad agencies including Pritchard, Wood & Partners (later Wasey Quadrant), McCann-Erickson and Wethey Scott Pocock.

At first glance this writing looked like an illegible scrawl, but closer inspection revealed that it is actually stylised and can be read once you get used to it.

It is highly 'threaded' - the lines are drawn out, or stretched, like pieces of thread - but interestingly, although he has drastically abbreviated the letter forms, his punctuation is very precise. He can take liberties, but others had better get things right.

Threaded writers tend to take a broad view of the world and want to see, feel and experience everything. They are curious, too, with the result that their track record usually contains various adventures.

A true creative, this writer has a love of the arts and expects freedom to follow his many talents. However, he can be difficult to pin down when juggling his options. …

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