Magazine article Marketing

Ex-Boots Chief Takes HBOS Retail Role

Magazine article Marketing

Ex-Boots Chief Takes HBOS Retail Role

Article excerpt

HBOS, the UK's biggest money-lender and savings provider, has hired former Boots marketing chief Zoe Morgan as head of marketing for the Halifax and Bank of Scotland retail brands.

Morgan, who left her role as Boots' director of strategic marketing late last year, will join HBOS on May 5. She will succeed James Boulton, who is to become head of sales and marketing for credit card division HBOS Card Services.

The shake-up will see Morgan take a seat on the HBOS retail board. She will report to James Corcoran, the group's head of products, while Boulton will join the executive management team at HBOS Card Services and be directly accountable for delivery of the business' growth strategy.

Among Morgan's responsibilities will be developing HBOS's retail strategy for its branch networks across the UK. She will also oversee the banking brands' marketing communications, which account for a budget of at least pounds 30m. The creative accounts for the banks are handled by Delaney Lund Knox Warren. …

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