Magazine article Drug Topics

Baby Boomers Believe Age Is Really a State of Mind

Magazine article Drug Topics

Baby Boomers Believe Age Is Really a State of Mind

Article excerpt

Beauty may be in the eye of the beholder, and age may be a state of mind, but the truth of the matter is that many baby boomers are deluding themselves about their appearance. According to a new study, 75% of baby boomers believe they look younger than their years, and 80% say they have fewer signs of facial aging than their peers.

"It is statistically impossible for that many of them to look younger than their actual age," said Robert Leitman, executive v.p. of Louis Harris & Associates, which conducted the study on behalf of Ortho Pharmaceutical Dermatological Division.

The Wrinkle Report, a national survey of more than 1,200 U.S. baby boomers, documents their perceptions about aging and appearance. More of them (58%) associate age with wrinkles or brown spots than with gray hair (46%), extra weight (37%), or hair loss (34%).

Though they deny their age, they also plan to defy it. Two out of three approve of concealing signs of aging, and most of them believe that wrinkles can be effectively treated. …

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