Magazine article Drug Topics

Carrie Curad Is Nursing the First-Aid Category

Magazine article Drug Topics

Carrie Curad Is Nursing the First-Aid Category

Article excerpt

Pharmacists can provide a community service while promoting their businesses by taking advantage of a new program from Futuro Inc., a division of Biersdorf Co. The maker of Curad bandages is taking to the road to promote basic first aid in communities across the nation. The Carrie Curad Boo-Boo Clinic is making stops in independent and chain drugstores throughout the United States, teaching parents and children the basics of first aid and wound care.

The clinic program is "Futuro's way of saying thanks to pharmacists who have helped make Curad bandages a leading household product. The program addresses a serious need for basic firstaid awareness among children and their parents," said Tom Hall, Futuro's senior market manager of first-aid products.

The Carrie Curad character has been visiting hospitals, health fairs, and festivals and distributing educational brochures for the past six years. Her success inspired Futuro to further develop this idea and create a whole BooBoo Clinic for pharmacies.

Participating pharmacies are provided, free of charge, with promotional tools necessary for the clinic, including publicity tools, giveaways, the Carrie Curad costume, educational brochures, and sample bandages. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.