Magazine article Drug Topics

Outstanding Retail Programs

Magazine article Drug Topics

Outstanding Retail Programs

Article excerpt

Building traffic

When Nancy Corkins decided her community of Lawrence, Kans., would benefit from health screenings, her employer lagged a step behind her vision. So she forged ahead on her own, making all the arrangements to hold monthly health screenings in her Dillon Stores pharmacy. Her enthusiasm for the project convinced officials with the local cable television station and Lawrence Memorial Hospital to come on board. The screenings that have been conducted so far include checkups for cholesterol and diabetes.

Corkins, who is the pharmacy manager overseeing four pharmacists, has expanded the health screening program to include two other Dillon supermarkets in town. She's also Joined forces with the local police department to sponsor safety programs. All the programs are a way to boost store traffic and sales while building goodwill and providing needed services to the community.

Although Corkins is kept busy off-the-job by her two young children, she's also committed to advancing her chosen profession. She is the president-elect of the employee pharmacist section of the Kansas Pharmacists Association and works with students from the Kansas University School of Pharmacy.

"Nancy took the initiative to start health screenings, and Dillon now supports her efforts with advertising," said Jane Siebert, Dillon director of pharmacy operations. "The program has been well received in the area, and the TV station has done a good job to support it."

Go-getter

Only a year out of pharmacy school, Angela Galose is on the fast track with Star Market Co., a 1 3-store supermarket chain based in Boston. She seems to have an innate knack for generating ideas that are good for patients and good for the chain's coffers at the same time.

When she was hired by Star as a staff pharmacist last October, Galose initially worked in a sleepy, low-volume store. Instead of taking it easy, she charged ahead, peppering headquarters with ideas to build traffic, said Aline Stepanian, pharmacy supervisor. "In the slower store, Angela could have sat back and thought it was better for her to have no business, but she's not like that," she said. "She's constantly calling us saying, 'Let's do this and let's do that. She started a delivery service on her own with flyers she put up in her apartment building. Her ideas included doing blood pressure screenings to draw people into the store. She researched the competition and then told us what we can do to beat it."

Galose is so good that she was transferred to a busier store in Medford about two months ago to give her

enough experience to be able to move up the ladder to pharmacy manager. …

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