Magazine article Workforce Management

Personalizing Motivation

Magazine article Workforce Management

Personalizing Motivation

Article excerpt

Human resources professionals must accept the responsibility of providing managers with a list of what motivates and frustrates a new or recently transferred employee.

THE LAST WORD

EVERYONE KNOWS THAT A motivated worker is a more productive worker. Yet, you can search the hallways of HR for hours and never find the "nonmonetary motivation department."

So the question arises: Is there an easy way to increase the motivation of individual employees without spending any cash? Fortunately the answer is yes. There is a workforce management practice known as "personalized motivation," or "how would you like to be managed?" profiling. These approaches can be easily implemented and, in no time, enable you to give your manager information on the best ways to motivate their employees.

Baptist Health Care is breaking new ground in personalized motivation: One organization that has boldly adopted a personalized motivation process is Baptist Health Care of Florida. The approach is simple but effective. Baptist Health Care distributes a survey to employees asking them how they would like to be rewarded and recognized. From the survey, an individual manager can see what type of reward or recognition is likely to have the greatest impact on this particular employee. While Baptist Health Care focuses primarily on rewards and recognition, I suggest a slightly broader approach that also asks employees what excites and frustrates them.

Four powerful questions that are just never asked: I don't know about you, but my working life has spanned over 40 years and not once has any manager of mine ever asked a single one of these questions:

* What would you like more of? That is, what are the elements of any job that excite, challenge and motivate you to be more productive?

* What would you like less of? That is, what are the elements of any job that frustrate you or inhibit your productivity?

* How would you like to be managed? Help me understand the best approach to get the most productivity out of you.

* Why did you quit your last few jobs? Help me understand why you quit, so that I can avoid repeating the same mistakes that your previous managers made.

The advantages of personalized motivation: It's a common business practice in sales and market research to spend hours attempting to find out what motivates each individual customer to purchase a firm's product. …

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