Magazine article Independent Banker

From the Top

Magazine article Independent Banker

From the Top

Article excerpt

In the December 1950 inaugural edition of the Independent Banker magazine, Montana writer N.B. Matthews called for "uniform publicity on checks, stationery and advertising" as a good way to demonstrate to consumers the bank's independent status. This concept has been raised by committees over the years, and two years ago IBAA's Marketing Committee began the research and development work for a new consumer symbol. Now, it's here and ready to work for us.

The symbol and slogan below are the cornerstone of a new public awareness campaign that was kicked-off in September by IBAA. This consumer symbol is a contemporary logo with a simple, yet powerful, message-"Your Community Bank. On Your Corner, In Your Corner." The campaign is designed to increase the visibility of community banking nationwide and enhance your bank's franchise value locally.

You and I know that community banks differ significantly from larger banks and credit unions in the way we serve individuals, farmers and small business. The general public, however, is only vaguely aware of our benefits. The "On Your Corner, In Your Corner" symbol will help us project a concise and consistent message to the public. We need you to use the symbol on the doors and windows of your banks and on your checks, stationery, credit and debit cards, marketing materials, and your print and broadcast advertising-just like Mr. Matthews called for almost 36 years ago. Mr. Matthews wrote, "Independent banks are on trial."

That is more true today than it was in 1950. …

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