Magazine article Parks & Recreation

Perspectives: Partnerships Provide Mutual Benefits

Magazine article Parks & Recreation

Perspectives: Partnerships Provide Mutual Benefits

Article excerpt

Through equitable relationships, the association and the field can prove worthwhile.

Increasingly, partnerships will replace sponsorships as a preferred approach to expanding horizons and achieving mission-driven goals. A partnership culture is one of mutual benefit and creative collaboration-early trends indicate that public, private and non-profit sectors are dedicating greater focus to this area inside and outside of organizational functions.

This trend is also expanding to state associations and local agencies that are engaging in greater benefits-based partnership initiatives. We are on to something at NRPA and even though shifting cultural norms isn't easy, the notion that parks and recreation can be a nexus for partnering potential is at its earliest stages.

NRPA's National Partnership department, along with the Public Policy department has, through the years, developed coalitions with national groups that have helped our association gain national exposure.

These programs are perfect examples of how NRPA is providing leadership around the country for the field of parks and recreation. They also demonstrate the ever-growing influence of this association with national entities that are "brand names" for the services they provide.

According to Director of National Partnerships Kathy Spangler, NRPA's national partnership agenda is based upon relationships that are mutually beneficial. We build equitable relationships with the goal to improve professional practice and advance the field of parks and recreation through citizen involvement. …

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