Magazine article Drug Topics

Other Medicap Services

Magazine article Drug Topics

Other Medicap Services

Article excerpt

Besides Counseling by Appointment, Medicap Pharmacies offers many other services, such as: Drive-through windows. Medicap Pharmacies started us ng them in the early 1980s. Now they account for 40% to 50% of total business, said Rick Swalwell, v.p.-marketing and communications for Medicap. One change during the decade is the emphasis on counseling, even in this br ef encounter. "Drive-through is a convenience for the customer who is in a hurry; but still, in the short time span, there is an opportunity for asking questions, and there is the privacy of car window to pharmacy window."

Yummy medicine flavors. It is well known that kids and their grandparents have a particular aversion to "medicinal" tastes-to the point where both youngsters and oldsters literally can't swallow or hold down the prescriptions they need to get well. Medicap pharmacies have an alternative-flavor additives tr at don't affect the properties of the prescription but make it much more palatable. ChocolIte, bubble gum, banana, butterscotch, pina colada-the 42 flavor additives from FLAVORx are territoryexclusive, used in different ways by Medicap Pharmacies.

Leslie Hull, R.Ph., a new franchisee in Meridian, Miss., used the flavors as a loss leader when he set about establishing his pharmacy in the community. "Biaxin, Augmentin, Vantin, and Suprax are all liquids, all wonderful antibiotics. All taste terrible," he said. "In my 12 years as a registered pharmacist, I've seen the struggle parents go through to get children to take their medicine. …

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