Magazine article Information Today

Silobreaker Opens Doors to Current Awareness

Magazine article Information Today

Silobreaker Opens Doors to Current Awareness

Article excerpt

In an era when global initiatives meet political unrest, Silobreaker (http:// www.silobreaker.com) is emerging as a savvy service that analyzes events in every corner of the world.

Credit Mats Bjore, Silobreaker's business development director, with introducing the service to Europe last year and the U.S. this year. Bjore, a retired lieutenant colonel who served with the Swedish Military Intelligence, has spent a lifetime finding, organizing, and classifying knowledge. He sees governments and enterprises building silos instead of sharing critical information.

Bjore describes Silobreaker as a Web-based, real-time current awareness service for professionals (competitive intelligence workers, information specialists, and desktop researchers). The easy-to-use platform offers quick drill-down content capabilities, analytic visualization tools, including 360-degree viewing and geospatial mapping for optimum details. Users get the full report-from pivotal events and key players to insights into the motives and its impact on the region. Bjore said Silobreaker "turns a casual information professional into an expert searcher to find the data [he or she is] looking for in a sea of unstructured news."

Silobreaker is a joint venture between Infosphere, a Swedish knowledge strategy consultancy, and Elucidon, an information analytics and decision support software provider based in the U.K.

Bjore called Silobreaker's entrance into the search market a David and Goliath scenario. The existing free Internet search engines may overload users with thousands of hits, but the results are not always relevant, he said. …

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