Magazine article Information Today
Dun & Bradstreet Pioneers Online Continuing Education
Dun & Bradstreet (D&B) Online Services, along with UOL Publishing, Inc. (formerly University Online) and leading universities around the country, has announced a comprehensive continuing education program on the World Wide Web. Certificate programs will be offered in a variety of subjects including finance, management, and marketing. There is a special emphasis on the use of the Internet and subscriber databases. Courses will be available at different levels geared toward novices, occasional users, and professional researchers.
"The World Wide Web has tremendous potential to educate. It is immediate, interactive, and easily accessible-a powerful tool for reaching today's busy, continuing education students," said Bob Schmitt, vice president of D&B Online Services.
The following programs are currently being offered:
* DIALOG: A free course using D&B files on this Knight-Ridder Information online service, which includes domestic and international marketing data, financial information on U.S. companies, and three D&B business reports
* Analysis of Financial Statements for Non-Financial Managers: A course offered by New York University's School of Continuing Education
* International Research: A course focusing on international databases and ways to investigate business opportunities across the world
* George Washington University Event Management Certificate Program: An accredited seven-course program
D&B's foray into online continuing education comes at a time when distance education is reported to be growing at a rate of more than 20 percent a year. It is expected to increasingly serve the needs of working students, who currently represent the fastest growing segment of higher education, as well as corporate and government offices whose training expenditures D&B estimates at $40 billion annually due to high overhead and travel costs. …