Magazine article International Trade Forum
Newsletters at ITC: New and Improved
Inside stories, training resources and the background to some hands-on projects.
At regular intervals during the year, one or more ITC newsletters appear online, in print or both. They all focus on trade-related technical assistance (TRTA): sometimes, they are a news resource, reporting on TRTA project events, progress and developments; at other times, they are an integral project resource, with news, information and case studies.
The newsletters are aimed at a readership comprising both those who are well-informed and those uninformed on international trade issues, from the government official close to negotiations to the local business person or farmer seeking to improve sales through exports. Over the past year, ITC has developed three new newsletters and upgraded another.
Asia Trust Fund Newsletter
The ATF Newsletter is a product of the Asia Trust Fund (ATF), a facility set up with the European Union to provide rapid access to TRTA financing. With some 25 projects being implemented until mid-2007, the ATF Newsletter reports on efforts under way to help improve the performance of specific business sectors (e.g., upgrading one country's leather industry try or en-abling another country to harness the concept of Geographical Indicators to market typical national products internationally).
It also reports on ATF assistance to countries in response to an urgent need from industry, agriculture or fisheries, such as helping to comply with international requirements, regulations and standards in order to market their products internationally or taking advantage of new trends in consumer tastes to reorient their product base and, thus, their export performance.
Focus Pakistan is the news resource of a TRTA project, co-funded by the European Commission and the Government of Pakistan, ITC, the United Nations Industrial Development Organization (UNIDO) and the World Intellectual Property Organization (WIPO), and under way since 2005. …