Magazine article Black Issues in Higher Education

Looking Good with the Help of Your PC

Magazine article Black Issues in Higher Education

Looking Good with the Help of Your PC

Article excerpt

Image isn't everything, but image counts. The substance of who you are and what you do matters most, but projecting the right image helps you get your foot in the door, establish credibility and boost confidence.

PCs can help you bolster your image in numerous ways, but if you're not careful, you can get carried away with image-bolstering tools at the expense of your image.

The earliest appearance-enhancing computer application was desktop publishing, brought to us in the mid-1980s primarily by Apple Computer with its Macintosh personal computer and Aldus Corp., with its Pagemaker software. Both are still around. But Windows-- based PCs are as capable as Macs for this purpose (if still more difficult to use), and Pagemaker has been purchased by Adobe Systems and surpassed for professional use by QuarkXpress and casual use by Microsoft Publisher.

What hasn't changed is the risk of looking amateurish when trying to look like a pro. You still see people overdoing it by using too many fonts on a page and inappropriate clip art. Pros don't design pages like ransom notes, with big fingers pointing to headlines, or with ribbons and bows surrounding every block of text.

Today's do-it-yourself desktop publishing software goes a long way in helping you create your own letterhead, business cards, and promotional materials, providing predesigned documents or templates that you can customize. But you still need to know the fundamentals of design. One good place to go is's Desktop Publishing page, at .

Another way PCs can help you look good is through customized fax cover sheets. Microsoft's latest operating system, Windows XP, includes a slimmed-down though still capable version of the best fax software on the market, Symantec's WinFax Pro.

The Windows XP version comes with four predesigned cover sheets that you can customize with a logo and personal information. Symantec's full version comes with more than 200 predesigned cover sheets.

Again, you need to be careful. It's easy to get too cutesy with fax cover sheets. More than half of the predesigned cover sheets that come with Symantec's version of WinFax Pro feature cartoons. Cartoon cover sheets may be fine for personal faxing but usually aren't for business faxing.

The biggest boon to computer-- aided image enhancement lately has been the Web, where anybody can hang a shingle for others to see, whether for business, hobby or family purposes. …

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