Magazine article The Spectator

Banned Wagon

Magazine article The Spectator

Banned Wagon

Article excerpt

THE role of the state, through the eyes of a new breed of liberal-left politician, is to free the individual from every conceivable responsibility, even deep within the home. Thirty years ago, when a child pestered his parents for yet another toy he would be given a sharp 'no', together with a little lecture on how in the old days children didn't even have shoes, let alone Action Man helicopters with flashing lights and revolving blades.

But why should a parent be expected to have to go through this little routine when it is clearly the consumer society's fault for instilling greed in the child? Debra Shipley, Labour MP for Stourbridge, has launched a campaign to right this terrible injustice. Along with 92 other Members of Parliament she has tabled a motion to ban television advertising `during broadcasting hours scheduled for under-fives' viewing'. If she has her way, you will be able to dump little Johnny in front of ITV's daytime schedule without any fear that he will terrorise you into buying him a Buzz Lightyear doll or taking him for a double milkshake at McDonald's. …

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