Magazine article Business Credit

Tapping Your Company's Hidden Assets

Magazine article Business Credit

Tapping Your Company's Hidden Assets

Article excerpt

Your company's logo, trade names, product extensions or other socalled "protected assets" could be worth more than you may think. In today's competitive global and national markets, the opportunity to license, sell or create strategic alliances to exploit protected assets is at a high. Cashing in means being savvy about finding the right business match. Fortunately, the matchmaking cost barriers for small businesses have been lowered by currently available high-tech products and services.

Your company's choices for exploiting its hidden assets include the following: license it, sell it, extend it in a joint venture or store it for subsequent review or cross-license.

"There's a golden age coming for innovators that can help others get to market with new products and improved production methods," observes Aron Levko, a Chicago-based national director of intellectual property with Coopers & Lybrand, L.L.P, the international professional services firm. "Many companies are learning of great interest in their protected assets not only from potential licensees, but from financial lenders, investors, and potential acquirers who increasingly recognize their underlying value. …

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