Magazine article New Internationalist

From This Month's Editor

Magazine article New Internationalist

From This Month's Editor

Article excerpt

As politicians stride down the steps of Parliament House in Melbourne, Australia, looking out over their city for inspiration, they see a horizon dominated by banks. Tall skyscrapers owned by the banks. Big signs advertising the banks. Arid soon their vista will include the National Australia Bank's new logo - 'nab' - no doubt lit up on the top of some building. I have to admit that this change has impressed me. While I know that those advertising teams just love to advertise everything in small lettering now, the new logo shows truly amazing insight. It reflects what people think about the banking industry generally, which is something that banks haven't shown much interest in lately. For in everyday language, nab' means 'seize' - the very thing that everyone's scared the banks will do to their homes if they get into debt and can't pay their mortgages or overdrafts. …

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