Magazine article Drug Topics

Miscellaneous Health Tablets

Magazine article Drug Topics

Miscellaneous Health Tablets

Article excerpt

The information in this department is provided by Information Resources Inc. (IRI), a marketing research and software company based in Chicago. The sales data on specific OTC and HBC categories are based on scanning data collected from drugstores, food stores, and mass-merchandiser outlets. IRI's data for this report are collected from a sample of 2,700 supermarkets, 500 drugstores, and 250 mass-merchandisers.

The miscellaneous health tablets category, as defined by Information Resources Inc., consists of products such as sleeping-aid tablets, caffeine tablets and liquids, salt tablets, and drinking water germicidal tablets. During the 52 weeks ending Dec. 29, 1996, the category suffered a 10.6% decline in dollar sales, versus a year ago, but it lost only 0.5% in unit sales.

Drugstores continued to hold the lion's share of the category, earning 47.5% of dollar sales and 42.9% of unit sales. However, this retail segment did suffer notable losses. During the 52 weeks ending Dec. …

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