Magazine article Drug Topics

No Limits

Magazine article Drug Topics

No Limits

Article excerpt

New campaign educates women about incontinence

Women across the country may soon be asking their pharmacists for more information about the latest breakthrough treatments for stress urinary incontinence if a new campaign has the effect its sponsors hope it will. UroMed Corp., Needham, Mass., a company specializing in the urological and gynecological needs of women, has teamed up with the American Medical Women's Association (AMWA) to deliver its message of "Life Without Limits." Actress Marg Helgenberger will act as the spokeswoman for the campaign designed to destigmatize urinary incontinence and inform women about treatment options.

Helgenberger will be joining representatives from AMWA and UroMed at medical meetings and other public speaking engagements to promote the campaign message. Posters will also be placed in doctors' offices and in public bathrooms.

It is estimated that nine million American women suffer from stress urinary incontinence, the involuntary discharge of urine released during coughing, sneezing, walking, laughing, or other routine physical activities. In some cases, the condition may be congenital, but often the pelvic muscles are weakened by childbirth, surgery (such as a hysterectomy), smoking, obesity, and chronic constipation. Though incontinence is viewed as a problem that affects only older women, more than three million women suffering from stress urinary incontinence developed the condition before the age of 35.

These women often believe that nothing can be done to relieve their discomfort and embarrassment. They feel they simply have to live with it, deciding, instead, to refrain from activities such as exercise, dance, or intercourse in order to minimize its effect or occurrence. In fact, more than 60% of women with stress urinary incontinence have never spoken with their physicians about it. The "Life Without Limits" campaign lets women know that stress urinary incontinence can be treated in 85% to 90% of all cases.

A free brochure-available if one calls 1-(888) 987-6633-outlines the many treatment options for this condition, including behavioral therapy, drug treatments, urethral inserts, pessary devices, collagen implants, and surgery. Pharmacists might want to use this as a tool to educate women about some very simple treatments available. …

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